3 types of digital Marketing For coaches
For a coach, the worst scenario when starting a coaching business is not being able to reach their target audience or not obtaining enough clients. Consider learning about marketing strategies that can help you avoid falling into this trap. I’m sure after reading this article, you’ll be able to identify the marketing skills you should be an expert at. The following section will cover the topics below:
1. Content Marketing
2. Social Media Marketing
3. Local Marketing
1. Content Marketing
Content marketing refers to the written content on a business website. For content marketing the primary goal is to publish something that ranks in Google search results, and from there it brings potential buyers to your website. For example, you are a health coach, and you have written blog posts about Keto diets. If your content ranks in the top 10 search results, there can be a high probability of people finding out about your health coaching program.
Here in the example above, this article appeared in search results when I searched for a fitness coach.
Remember, content marketing is not just about articles and blog posts, but any form of content such as videos, social media posts, social media photos, etc.
To get your content noticed, you need to master the skill of SEO. It starts with selecting the right keywords to target using tools like SEMrush or AHref, then writing content on those keywords and optimizing it to rank in Google.
2. Social Media Marketing
Social Media Marketing refers to posting valuable content on Platforms like Facebook, LinkedIn, Pinterest, etc. to get noticed by the target audience. On social media, you can post content in the form of written posts, videos, podcasts, Photos, etc.
The Main goal of SMM is to identify your potential audience. Imagine you are constantly posting on social media, but not getting enough engagement, likes, comments, etc. Why? Because you have none of your target audience in your social media list.
Social media marketing is all about relationship making and gaining trust of your target audience. Just focus on providing value, giving tips and useful consumable content to your potential audience.
Social Media Management Tools like Hootsuite or Sprout Social, enable you to schedule posts, interact with your audience, and measure the impact of your social media campaigns.
Graphic Design Tools like Canva or Adobe Creative Suite, which are essential for creating visuals for your content, including infographics, social media images, and other marketing materials.
Video Editing Software such as Adobe Premiere Pro which is crucial for creating high-quality video content.
3. Local Marketing
Imagine having hundreds of potential clients in your neighborhood, but never letting them know about your services at all….? Local marketing for coaches is all about targeting potential clients right in your neighborhood or community.
Imagine you’re a fitness coach in Austin, Texas. Instead of trying to reach folks over in New York, you focus on the people living around you. You might hold workshops at nearby community centers, or even advertise in the local newspapers. It’s like being the go-to fitness buddy for everyone in town. When folks think about joining a fitness coach, you’re the first person they remember because you’re right there, involved in their community events, and always ready to help them hit their fitness goals.
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Final thoughts:
The main goal of your marketing efforts should be, to generate content that attracts leads. Be it written content or visual or audio, the aim is to provide value to hook your potential audience.
Just putting the right content, towards the right audience, can be a game changer for your online coaching business. Start today by learning how to post winning content to get more clients.
